Is PPC Web Spy Any Good?

Well if you’ve not been on the moon for the last week or two you’ve probably heard of the new software by Brad Callen called PPC Web Spy. If you have been on the moon for the last few weeks you need to read on to find out what all the hype is about.

PPC Web Spy is the latest in an ever growing arsenal of internet marketing products that Brad Callen has released. I’ve bought 3 of them in the past; Keyword Elite, SEO Elite and Affiliate Elite. The first two were excellent products in their own right and I still currently use SEO Elite for all my seo projects. The only gripe for me was that I ended up having a lot of problems (and still do) with  Affiliate Elite, but I’ll save that for another post.

Anyway PPC Web Spy is primarily a tool that allows you to spy on what keywords your competitors are bidding on in Adwords. Now there’s a few of these tools around like Affiliate Elite, SpyFu, KeywordSpy etc. But the main difference with this initially is that it’s a plugin for Firefox and not a stand-alone pc application.

Now with the nightmare that I’ve had with Affiliate Elite, I was intrigued to know what Brad’s new keyword spy tool was all about. After all, that was the main reason I bought Affiliate Elite last year when it launched, so I could be a super sleuth on my competitors

So what data can you spy on?

The plugin looks cool and isn’t too intrusive on your browser space. The first thing you’ll notice is that it puts a nice green button under the Adwords Ad that you click to get your data. Ok your thinking, that’s neat so what data can I spy on? Well PPC Web Spy shows you the following data for up to 10 keywords per ad:

-          Position

-          Avg. CPC

-          Max. CPC

-          Clicks/Day

-          Cost/Day

Now you might think wow that some useful data. But the problem I’ve found with a few of these tools is that they don’t tell you how long the ad has been running for with them keywords. This is crucial because you might be seeing keywords that have only just been initiated today. You need to know the history of an Ad to get the proper metrics and make your decision if the ad is profitable.

There are some other features that let you paste the info straight into Google’s keyword tool so you can get more keywords and also PPC Web Spy will show if certain ads are Amazon or Clickbank affiliates. A really cool feature I found is that it also shows you what other keywords the affiliate is bidding on for different products.

Where’s the catch?

Now obviously with a free product, there is a one- time offer up-sell and this is what put me off.

It was after I signed up, on the up-sell page the second video then explained that PPC Web Spy wasn’t just a keyword spy tool, but it was also a MLM tool. Now for those who don’t know what MLM is, it’s basically Pyramid Selling.  Now I’ve had my fingers burned with MLM in the past so it’s a bit of a sore point and really put me off.

Basically, if you send someone a link to download this software, when they activate the plugin to spy on their competitors, just above the top position in Google, affiliate links are placed for certain related products with your affiliate link in. Everytime they search, whatever they search for. I don’t know what it is but I just don’t feel combatable with this at all. Maybe it’s just me.

So feel free to go and checkout the salespage, you can find it at www.ppcwebspy.com Don’t worry that’s not one of the affiliate links I was telling you about. I told you I hate MLM stuff. If you don’t believe me no worries just type the address in your URL J Let me know what you think.

Till next time.

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