Yearly Archives: 2010

Micro Niche Finder

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Micro Niche Finder has proven to be one of those tools that I fire up at least once a week to check, in super fast time, what keywords are worth going after in a particular niche.
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I’m taking part in this years Movember UK to raise money for The Prostate Cancer Charity. It’ll be the first time in my life I’ve actually tried to grow a moustache, or mo as it’s commonly known to us ‘Mo Bros’ :)

If you haven’t heard of Movember, it’s a fantastic worldwide movement that raises money each year for Prostate Cancer Charities. To take part you have to grow a moustache for the whole of November…….. or Movember as its now known.
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I must admit, when I first heard about Google TV it didn’t really make me want to see what it was all about. I thought it was Google’s attempt at a cable channel or something :)

Until I saw this video…..

…and I thought wow!

Literally, the hair on the back of my neck stood up, what an opportunity this could be! Just imagine, your ad shown on a major cable channel. Even if you use it to gain credabilty in your market place by placing an ‘As Seen On TV’ logo on your website and it’s true (unlike so many fakes that you see in  CPA)

I mean these guys didn’t even employ good solid directing marketing and have a irresistable offer or a strong Call To Action in there.

So lets recap…

$1,300
54 plays
4 networks
1.3 million viewers
1,000 click thrus

Think what difference it would have if you used the correct message, with an unbeatable offer and a strong call to action. Reckon you could build a list with that traffic using Google TV :)

Comment below and let me know what you think…..

If you talk to any SEO guy about edu and gov links then 98% of them will tell you that in Google’s eyes they’re The Truth About .gov and .edu Linksmore powerful than a link from lets say a .com or a .net.

The fact is – this isn’t true!

No I’m not going mad you heard me right – .gov and .edu links are no more powerful than a link from a .com or a .net

There’s a big misconception about this in a lot of seo information you read,  well it’s more of a misunderstanding really. You see the power of the link is decided by a few factors, Page Rank being the main one and whether it is ‘dofollow’ or not. But it sure isn’t because its part of a .gov domain.

If you don’t believe me then watch the video below with Matt Cutts from Google’s spam team. Matt also gives you Google’s view on links from Facebook and Twitter and any other website for that matter :)

So there you have it, straight from the horses mouth. Not that Matt looks like a horse, more like Gollum with that hair cut – sorry Matt :)

Seriously though if your new to seo or webmastering in general then setup a Google Alert up for Matt Cutts and keep abreast of what he says. He’s Google’s mouthpiece to us mere mortals and his webmaster channel on Youtube has some really useful stuff on there.

Till next time….

PS. If you don’t know to setup a Google Alert, email me and I’ll show you ;)

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